傲澜 – 与传奇者同行
Aürance – Walking with legends
Aürance is a modern day company with integrated product development, operations and marketing. The company has 5 subsidiaries with business covering health care products, Daily use cosmetics, beauty therapy, media and marketing. The company is well-established and specializes in health care products. It has grown from strength and strength, while integrating corporate culture and appropriate resources. The company has expanded gradually across the entire country, and is now established globally, which is in line with Aürance’s ambitions and international aspirations.
Celebrity endorsement gives it a unique perception.
B365 started the brand upgrade strategy in 2015, and Huang Shengyi, a famous singer and actor was invited to endorse the brand image.
Development of Aürance’s WeChat Marketing
Founded as a legend, now sailing through the world
B365 brand was established in Dec, 2010
B365 brand sponsored Century Love Smiling Angel Competition in May, 2011
The strategic placement of products is taking the market by storm.
Designated as the beauty brand for Guangdong Edition of Miss Tourism Cultural World in Aug, 2012
A large number of B365 products feature in physical stores, like beauty parlors, and have comprehensively occupied a market position, since Oct, 2013.
B365 first session of China’s Good Girlfriend, was held in Nov, 2014, where 500,000 contestants strived to be its best endorser.
Celebrity endorsement gives it a unique perception
Popular with the general audience due to its appearance on Pretty Woman, in Mar, 2015
2015.06 《 B365群星盛典–未来之美，活力绽放》，黄圣依倾情代言
B365 Grand Ceremony of Stars – the Beauty of Future, Bursting with Creative Energy, endorsed by singer and actor Huang Shengyi in Jun, 2015
B365 brand is advertised in many Chinese satellite TV channels since Aug, 2015
Business Legends & Leaders’ Night thousands of WeChat businessmen gathered in Sanya in Sep, 2015
Lin Zhiying, Tao Dayu and Hong Xin, sang with passion on the stage.
2015.10 五周年庆典 感恩陪伴·相约未来 一亿狂欢大趴
5th anniversary celebration extravagant party themed “Thank You & Look to the Future Together”, in Oct., 2015
Dream blossoms, ‘A Rising Star in Asia’
Runner up teams were awarded certificates and cups, while teams that contributed tremendously were awarded RMB 1 million in cash and BMW Z4 by Guo Chenglin and Ye Zhiqian at the award ceremony, held in Jan 2015 and 2016 respectively.
The 44th China International Beauty Expo was awarded the ‘Best E-commerce platform’ and ‘Most Powerful’ WeChat Business Brand, in Mar, 2016!
The International Aürance 6000 celebration was held in South Korea, where South Korean officials’ Mayor of Incheon and the tourism secretary received us at the airport. In Mar, 2016, about 4,500 people attended the fried chicken and beer carnival party in South Korea, which was in news published by many authoritative domestic and international media, and caught the attention of the world.
B365 the final event of the second session of China’s ‘Good Girlfriend’ was held in South Korea. Many international stars including Chae Yeon, PSY, and South Korea’s top female and male pop groups, were invited to attend South Korea’s super star concert. The event was a major success and full of dancing, singing and cheering.
1.Designated as the beauty brand for Guangdong Edition of Miss Tourism Cultural World
2.B365 First Session of China’s ‘Good Girlfriend’.
3.“Love in Pattaya & Stimulating Thailand” luxury tour in Thailand
4.Appeared on Pretty woman
5.B365 grand ceremony of stars, the beauty of future bursting with creative energy
6.5 days and 4-nights’ tour to American Saipan Islands
7.B365 brand is advertised in many Chinese satellite TV channels
8.Business Legends & Leaders’ Night
9.Run for a healthy life, be happy and run for a happy life!
10.Visit Sen Lan factory
11.2015 Annual Performance Awards Ceremony
12.B365 Elite luxury tour in Bali
13.2016 Banquet for Spring Festival in Aürance
14.The 44th China International Beauty Expo was awarded the ‘Best E-commerce Platform’ and ‘Most Powerful’ WeChat business brand.
15.Dream blossoms, A Rising Star in Asia South Korean officials meet the delegation at the airport
16.The 4,500 people who attended the fried chicken and beer carnival party in South Korea
17.B365, South Korea’s Final event of the Second Session of China’s ‘Good Girlfriend’ program.
18.Many international stars including Chae Yeon, PSY, etc. attended the super star concert in South Korea.